What is it? Marketing attribution app is a set of algorithms which analyses your data from different marketing channels in order to monitor and compare the performance of each channel. It is able to look at your data from Facebook Ads, Adwords, Yahoo and any other display or video advertising platforms.
Where is it used? It is used by marketing teams to find the channels and campaigns within these channels that perform best conversions you have targeted as your business goals; this may be a sign up, upgrade to premium, purchase, or simply a webinar registration.
What do I need to run it? You need to connect data from marketing channels you wish to analyse and our algorithm takes care of the rest. It will even work out delayed effect of conversions as sometimes your customers take time to act upon being influenced by ads.
What does the output look like? The result is a budget allocation recommendation for following time period based on previous analysis. Keboola can further automate distribution of these recommendations directly to the advertising platforms enabling to act on it in fully automated manner.
How is it different to other attribution techniques? We put the emphasis on customer quality, so together with our other app for estimating CLV (customer lifetime value) we are able to help you plan your spends in the most effective way in order to attract only the best segment of customers (i.e. the highest spenders).